Toyo Sen-I

Toyo Sen-I Agro is a distributor of agricultural inputs located in Londrina (Brazil), founded in 1973. Working with a portfolio of major brands, distributed in two areas: agricultural and veterinary. With the range of veterinary products, they meet the demands of livestock, the pet line and also the environmental health segment, such as pest control and the like, with partners such as Bayer, Venco and Noxon.

With the line of agricultural products, they make the connection between distributors such as Stoller, Ihara, BASF, Kori and resellers for rural producers. ​In addition to agricultural activities, Toyo Sen-I also has a logistics complex with a structure of more than 160 thousand square meters ready to receive industries and companies.
The company was undergoing stakeholder changes, where the new board of directors had a more modern vision, seeking to bring innovation to the business and also to the entire brand, they decided to rebrand the old brand, which had in its main problems the applications in assets, in addition to not showing the values ​​of the company.

The challenge of this project was to create a newer brand, which would connect to a new target, communicate all the company’s concepts such as mission, vision and values, in addition to the concepts of the initial brand, which brings a meaning even to its name: growth , organic and mountain.