BeNua
BeNua is a new sex toy company that offers much more than just sex toys. The Benua’s vision is to connect people and humanize the brand, seeking the intimacy and respect of our body discovering itself again. Get rid of pre-conceptions and get ready for something new. Be you and not the version of yourself that society imposes on you. The concept of being naked is to be free from the physical imprisonment that our bodies are products or objects. BeNua is a brand brand conveys the whole concept of the Human body, as we are.
The whole concept was created based on the name that has a lot of symbols and meanings of being something new and getting rid of prejudices and taboos. As a new brand in the market, they opted for a light and sweet communication, but strong and with a great visual impact. With the target audience being women between the ages of twenty-seven and forty-five, the colors and shapes were chosen to have an approach to the female audience. The concept of branding is to be a discreet brand that can be disseminated, shared, printed in any type of place and does not have a connotation directly related to sex, but to self-discovery of the body and self-pride.
Adding aesthetic values to the brand, thus making it possible to expand the brand in the future to new types of products in addition to vibrators, making it possible to have a range of new products such as skincare, body creams, decoration, household utensils and art for the home.
To be naked is to be free
Concept
The main function of our brand is to create a connection between woman and her body. Over time we have seen art forms such as the renaissance and Greek sculptures which show and portray the naked female form in a beautiful and confident way.
Aligned with this, BeNua’s branding replicates the curves of a woman, and encourages confidence and the opportunity to discover yourself again with new experiences.
Target
Independent women, between the ages of 27 and 45 years old. Determined and on the path to achieve what they set out to do.
Single or in a relationship, just women who love to have her freedom. For woman who enjoys a good night with her friends or enjoying a glass of wine with a loved one. Romantic nights with a partner can be made extra special with a BeNua toy or lingerie.
“the context changes the perception of nudity”
